COMPETITIVE ANALYSIS
I benchmarked Oniri, Lucidity, and DreamKit against six criteria—emotional UX, ease of entry, voice input, analytics, mood tagging, and personalization—to pinpoint gaps in the first minute after waking. Competitors emphasize logging and post-hoc analytics, but entry is often multi-step, voice isn’t the default, tone skews utilitarian, mood tagging appears after capture, and personalization is largely cosmetic. Dreamy differentiates with a one-tap, voice-first capture and autosave/draft, warm microcopy at the point of entry, mood chips up front, lightweight weekly summaries, and transparent privacy (e.g., Mark as Sensitive) culminating in a therapy-ready export with confirmation—all designed to reduce friction and anxiety exactly when recall is most fragile.
FROM AUDIT TO OPPORTUNITIES
The competitive audit distilled into clear experience principles and opportunity areas: prioritize first-minute, low-cognition capture (voice-first with autosave), use a warm, reassuring tone at entry, surface mood tagging at the point of capture, add behavior-aware personalization (timed prompts, lightweight weekly summaries), and make privacy explicit and trustable with a Mark as Sensitive state and export confirmation for therapy. These principles set the guardrails for scope, IA, and the core flows that follow.
